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Failing Core Web Vitals with GA4

Following on from a piece of research on Google Analytics code slowing a client site down I carried out a year or so ago – I recently added GA4 to my site, I did some investigation of whether its introduction would affect site speed. I

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Recent PageSpeed algo change – Google Analytics

Google’s PageSpeed Calculator has just revamped their site tool (https://pagespeed.web.dev/) AND their Page Speed Rating Algorithm. It appears that JavaScript is one of the areas being targeted, especially any that you have in the header – even Google’s own Analytics code! Below are a series

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Anatomy Of A Perfect Web Site – Bounce Rate

What makes a perfect web page? Some would say that depends on your viewpoint, are you making the perfect web page for Google, or the perfect web page for the visitor?The answer is a mixture of both, yes Google says create your page for the

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